Nokia Network Analysis Software Telecom Analytics

Data analysis in the past was manageable. Originally operators were not taking in as much information and analytics in real-time were not necessarily required. Analytics and big data are far more difficult today, with the availability of everything at any moment on personal devices. Operators need to be responsive in seconds - even proactively. Analytics are a major differentiator allowing operators to leverage knowledge from data and enhance their already tight margins. Operators need to see the big picture - to stay on top of trends. If something is an anomaly, fine. But, if it has never happened before, they need to keep track of it. Ultimately the operator needs a single picture of the subscriber, fixed and mobile. As part of Telecom Analytics, Nokia's Cognitive Analytics suite brings to operators intelligent and self learning software that continuously optimizes towards its goals with machine- & deep-learning. Providing a 360 degree view of customers and networks across the customer life cycle journey, this Cognitive Analytics can be used as standalone software or can be combined with other products to enable closed-loop actions and automation of real-time decisions. Cognitive Analytics includes customer, marketing and crowd insight, mobile, fixed and IP networks, autonomous care and security as part of the comprehensive offering. Included in Telecom Analytics is also a variety of Data Monetization and Predictive Service offerings as well as our Analytics Office.