This guide is intended to help DOT communications divisions to: develop a strategic framework and strategy for internal and external communications, utilize social media to engage customers, tell the story of your DOT's performance and its accomplishments, improve employee engagement with a first-rate internal communications program, achieve consistent messaging, develop or refresh the DOT "brand," and better communicate the DOT mission to the public and stakeholders.
| AASHTO Publications | |
|---|---|
| Product Category | Standards and Technical Documents |
| Product Number | CGDOT-1-OL |
| Product Name | Communications Guide for State Departments of Transportation |
